ABA therapy, Applied Behavior Analysis therapy, is a scientifically validated approach to understanding and improving human behavior. It focuses on the principles of learning theory to bring about positive and meaningful changes in an individual's life. ABA therapy is widely used to support individuals with autism spectrum disorders and other developmental challenges. It involves the systematic observation and analysis of behavior, followed by the implementation of tailored interventions to promote desired behaviors and reduce problematic ones. ABA therapists work with individuals of all ages to enhance communication, social skills, and adaptive functioning. This evidence-based therapy has a profound impact on the lives of those it serves, fostering personal growth, independence, and improved quality of life.